How to Find Clients for Life Insurance: Proven Strategies for Agents

Often, the most challenging part of an agent’s job is figuring out how to get life insurance clients. Even the most knowledgeable agents cannot operate a successful business without quality leads. So, how do insurance agents get clients?

Whether you’re a new insurance agent or an experienced professional, employing a range of strategies is the key to success. Many agents find traditional approaches like cold-calling to be time-consuming and inefficient. Knowing how to approach a customer for life insurance will give your business a competitive edge. But with the insurance industry moving increasingly online, agents can easily feel overwhelmed by the variety of marketing methods available.

In this article, we’ll explore the most effective methods for how to find clients for life insurance and provide top tips for newer agents who are just getting started.

6 Proven Strategies to Find Life Insurance Clients

Let’s take an in-depth look at some of the most effective methods you can use to attract new life insurance customers. You don’t need to use them all, but employing a few will ensure you’re reaching as many potential clients as possible.

1. Finding Life Insurance Clients Online

If you ask any agent how to get clients for insurance, their first suggestion will likely involve the internet. Having a website is essential, but building a business profile on Google is just as important.

Website An effective website is a must for how to find clients for life insurance, as around 69% of insurance consumers begin their search online. Your website should act as a digital storefront, incorporating live chat functionality to engage potential clients. Since most insurance agents aren’t web designers, consider using an all-in-one agent platform that allows you to build a professional, branded website with no coding required.

Google My Business Additionally, a Google Business Profile is critical for improving local visibility. In 2021, Google handled over 90% of search engine inquiries worldwide. Filling out your profile is not only easy, it’s completely free. So this is something well worth spending a few hours on. Here’s how to optimize it:

• Claim and verify your business. This lets you manage your listing and view performance analytics.

• Complete your profile. Include contact details, website, hours, and logo.

• Add detailed information. Highlight your services and what sets you apart.

• Engage with updates. Regularly post photos and updates to stay relevant.

• Respond to reviews. Always reply to reviews, whether positive or negative.
  

2. Using Social Media to Attract Life Insurance Clients

From an agent’s perspective, the younger the life insurance client, the longer their relationship, and the better it is for business. But this is one of the toughest issues an agent faces: how to find prospects for life insurance among young people who are not yet considering a policy.

Adults under 30 spend more time on social media than any other group, averaging 3 hours per day. So it’s a good idea to be active online. Otherwise, you’re handing over the opportunity for competitors to engage with potential clients first. The two most popular sites for attracting younger clients are LinkedIn and Facebook.

LinkedIn LinkedIn allows you to connect with other professionals and build mutually beneficial relationships. Create a professional profile, engage in relevant groups, and consistently share your expertise. Upgrading to Premium can also unlock features to further your outreach efforts.

Facebook With its vast user base, Facebook lets you engage with your network and keep up with life-changing events like engagements or new homes. When someone shares a milestone, it’s an excellent opportunity to reach out with congratulations and offer your services.

3. Content Marketing to Build Trust

Building trust is essential for converting prospects into clients. Understanding complex policies can be intimidating, so demonstrating your knowledge is an excellent way to build client confidence, especially if you are a relatively new insurance agent. Content marketing helps demonstrate your expertise and establish credibility.

Blogging Writing blog posts that address common client questions and pain points can showcase your knowledge. Well-optimized content with relevant keywords can improve your SEO, making it easier for prospects to find you online.

Webinars One of the most important attributes clients look for in an insurance agent is good people skills. Webinars let you connect with clients on a personal level, showcasing your personality and answering questions in real time. They’re an excellent way to foster trust and sign on new clients.

Email Marketing Use a CRM to create segmented email lists and send targeted campaigns. Include links to your website, blog, and upcoming events, ensuring your emails add value to recipients. You can even automate many of these emails if using the right CRM for insurance agents.

4. Networking for Life Insurance Clients

While technology is invaluable, face-to-face networking remains a powerful tool. Always have business cards with you and be ready to hand them out at appropriate times. This may not lead to immediate sales. However, if you offer friendly and helpful information, people will likely remember you when they need help further down the line.

Professional Partnerships Build relationships with professionals who share a similar client base but aren’t competitors, such as financial planners or mortgage brokers. This can lead to mutual referrals.

Community Involvement Attend local events, volunteer with nonprofits, and participate in community organizations. These connections help establish your reputation and increase your visibility.

5. Leveraging Referrals

Referrals are one of the most effective ways to find clients yet most overlooked avenues for building your customer base. People are four times more likely to make a purchase when they are referred by a friend, so this is an invaluable strategy.

If you provide exceptional customer service and satisfaction as standard, you will likely get a few client referrals. But you’ll likely get a lot more if you ask! When a client thanks you for something you’ve done, politely mention that if they know anyone who needs help, they can send them your way. This exchange can happen at any stage in the process, not just after you’ve closed the sale. 

Here are some other ideas on how to get life insurance clients by leveraging your existing client base:

• Ask for referrals at various stages of client interaction.

• Add share buttons to blogs, newsletters, and web pages to encourage easy sharing.

• Incentivize referrals through reward programs or discounts.
  

6. Paid Strategies to Reach Life Insurance Clients

So far, the strategies we’ve discussed for how to get clients for insurance businesses have involved minimal direct expenditure, relying instead on your time and creativity. If your budget allows, paid methods can complement your organic efforts.

Google Ads

Investing in Google Ads can help your website appear at the top of search results, especially if your domain authority is low. Careful keyword research ensures your ads are targeted and effective.

Paid Leads

For newer agents, purchasing high-quality leads can save time and boost efficiency. An insurance agent CRM with integrated lead nurturing and analytics can help you track and optimize your results.

Tips for New Insurance Agents

• Focus on a specific market to avoid spreading yourself too thin.

• Develop a marketing plan with strategies like blogging and email campaigns.

• Build an engaging online presence with a user-friendly website and active social media profiles.

• Use digital tools to streamline operations and maximize productivity.

• Leverage your network and ask for help from experienced professionals.

Discover How to Find Clients for Life Insurance

Finding clients for life insurance doesn’t have to be overwhelming. The key is combining strategies that suit your strengths and align with your business goals. From leveraging digital tools for insurance agents like social media and content marketing to building personal connections through networking, there are countless ways to expand your client base.

Bhow-to-find-clients-for-life-insurance-proven-strategies-for-agentsy understanding how to find clients for life insurance and implementing proven methods tailored to your approach, you’ll gain a competitive edge and build lasting relationships with your clients. As the industry continues to evolve, staying adaptable and proactive will ensure you’re always a step ahead.

Take action today—start applying these strategies, and you’ll be on your way to growing a successful life insurance business.