How to Create an Effective Insurance Text Message Script
- The Advisor
- Dec 17, 2024
- 3 min read
Updated: Dec 26, 2024
What is an Insurance Text Script?
An insurance text message script helps agents connect with prospects efficiently and effectively. Well-crafted scripts enable agents to:
Stay Focused: Deliver a clear, concise message.
Personalize Outreach: Build rapport with open-ended questions.
Overcome Objections: Address concerns with confidence.
Drive Engagement: Keep conversations moving toward conversion.
In this article, you’ll learn how to create impactful insurance text scripts and gain access to examples for various sales situations.
Top Tips for Crafting a Winning Insurance Text Message Script
To create an effective insurance script, follow these key tips:
Research Your Audience: Understand their needs, demographics, and pain points.
Start Strong: Capture attention within the first 10 seconds.
Be Concise: Deliver your value proposition quickly and clearly.
Handle Objections Proactively: Prepare responses to common hesitations.
Leave Room for Personalization: Adapt your message to resonate with the prospect.
Step-by-Step Guide to Writing Your Insurance Text Script
1. Start Strong
The first few seconds determine whether your message is read or ignored. Introduce yourself, state your purpose, and immediately highlight your value proposition.
Example: "Hi [Name], this is [Agent Name] from [Agency]. I’m offering free, no-obligation quotes on life insurance plans tailored to your needs. Would you like to see your options?"
2. Build Rapport
Establish trust by asking open-ended questions and showing genuine interest in the prospect’s needs. Avoid sounding overly “salesy.”
Example (For someone with existing coverage): "Hi [Name], I see you already have coverage—great choice! Do you feel confident it protects everything important to you? I’d love to help you compare and ensure nothing’s missing."
3. Get to the Point
Prospects are busy, so avoid unnecessary fluff. State your offer clearly, emphasize the benefits, and align it with their concerns.
Example:"Hi [Name], I’m reaching out because we’re offering policies that provide comprehensive coverage for as low as $12/month. Can I send you a free quote to explore your options?"
4. Overcome Objections
Anticipate resistance and address it calmly. Prospects may object due to cost, timing, or lack of understanding. Use empathy and position your solution as the best choice.
Example (Cost Objection):"I understand cost is a concern, and you’re not alone. Most clients overestimate premiums. I’d be happy to show you options that fit your budget—no commitment needed."
5. Close Strong
End with a clear call-to-action and leave a positive impression. Whether scheduling a follow-up or sending additional information, keep the next step simple.
Example:"Thank you for your time, [Name]. I’ll send over a personalized quote shortly—feel free to text me any questions. I look forward to helping you!"
Sample Insurance Text Message Scripts
Cold Outreach Script
"Hi [Name], this is [Agent Name] from [Agency]. We’re offering free, no-obligation life insurance quotes to help families plan for their future. Interested in learning more?"
Follow-Up Script
"Hi [Name], following up on the quote I sent earlier. Let me know if you have any questions or if you’d like to explore additional options. I’m here to help!"
Objection Handling Script
"I completely understand your hesitation, [Name]. Choosing the right coverage is a big decision. Let’s start with a quick, free comparison to find a plan that fits your budget and needs."
Existing Policyholder Script
"Hi [Name], I noticed you have an existing life insurance policy. Are you confident it covers everything you need? I’d love to help you review it to ensure you’re fully protected."
Best Practices for Success
Be Responsive: Reply to inquiries promptly to maintain momentum.
Keep It Conversational: Avoid robotic or overly formal language.
Track Your Efforts: Use a CRM tool to monitor responses and follow-ups effectively.
Focus on Value: Highlight how your offer solves their problem.
Final Thoughts
An effective insurance text script bridges the gap between prospects’ needs and your solutions. By following these tips and customizing your approach, you’ll increase engagement, build trust, and close more sales.
Investing in tools for your insurance business can make a huge difference for agents looking to streamline their outreach efforts. These tools help track leads, automate follow-ups, and keep conversations organized—all from a single platform.
