18 Ways to Promote Your Life Insurance Website for Free and Drive Traffic

You’ve spent your time creating the perfect life insurance website for your business. Unfortunately, just because you’ve built it does not necessarily mean visitors will come. To attract traffic, you need to promote your website effectively.

The good news is, promoting your website can be free and easy—whether you have a basic landing page or a robust insurance website with advanced features like a quote engine. If you want to learn how to promote your life insurance website for free traffic, keep reading.

What is Free Traffic and Why Do You Need It?

According to WordStream, the cost per click (CPC) for the finance and insurance industry is $4.57. This means advertisers pay each time someone clicks on their ad. Free traffic, or organic traffic, gets people to your website without spending money.

Not only is it free, but it can also bring visits for years to come as long as your website is active and optimized.

How Much Traffic Do You Need?

The amount of traffic you need depends on your goal. For example, if you want 10 leads per month and have an average opt-in rate of 5%, you’ll need 200 visitors to your site each month. Adjust this calculation based on your own conversion rates and objectives.

Free Traffic vs. Paid Traffic: Which is Right for You?

• Free Traffic: Takes time to build but has lasting effects. It’s great for businesses starting out or those with limited budgets.

• Paid Traffic: Delivers instant results and is ideal for commercialized websites or filling a pipeline quickly.

If you’re just beginning, focus on free traffic. Once your business grows, consider supplementing with paid advertising.

18 Ways to Promote Your Life Insurance Website for Free

1. Start Your Own Blog Blogging is a powerful way to attract organic traffic. It builds authority and provides valuable information to your audience. Repurpose blog posts for social media, email campaigns, and other platforms to maximize reach.

2. Write Guest Blogs Expand your audience by writing for other websites in your niche. Guest blogging boosts your website traffic, builds your backlink profile, and exposes your brand to new audiences.

3. Share Posts on Blogging Platforms Platforms like Medium allow you to republish your blog content for free, increasing exposure and directing more traffic back to your site.

4. Repost Blog Content on LinkedIn LinkedIn is an excellent platform for sharing professional content. Reposting your blogs on LinkedIn helps you reach a broader audience and improve SEO.

5. Email Your Audience Email marketing is a direct line to your audience. Share valuable blog content, tips, and updates to drive traffic to your site.

6. Create a Facebook Page A Facebook page helps promote your business and website. You can also use it to share content, interact with followers, and build your brand.

7. Engage in Facebook Groups Participate in relevant Facebook groups by answering questions and sharing valuable content. Avoid being overly promotional to build trust with the community.

8. Build Connections on LinkedIn Engage with potential customers and share content that drives traffic back to your website. LinkedIn is a professional platform where trust and credibility matter.

9. Post Informative Videos on YouTube Create videos that answer common life insurance questions or share success stories. Include links to your website in the video description to guide viewers to your site.

10. Host or Partner in Webinars Webinars build authority and attract prospects. Share helpful information and encourage attendees to visit your website for more resources.

11. Answer Questions on Forums Platforms like Quora and Reddit are excellent for showcasing your expertise. Provide thoughtful answers to life insurance-related questions and include links to your website when appropriate.

12. List Your Business in Online Directories Free directories like Manta, BBB, and NextDoor help local businesses gain visibility and drive traffic to their websites.

13. Use Google My Business List your business on Google My Business to improve local SEO and make it easier for nearby prospects to find your website.

14. Add Your Business to Bing Places Similar to Google My Business, Bing Places gives your site additional exposure on the Bing search engine.

15. Promote on Apple Maps Apple Maps helps capture the attention of Apple users. List your business to gain visibility among this audience.

16. Pitch Stories Through HARO Respond to journalist requests on HARO (Help a Reporter Out) to gain media exposure and include your website link in published stories.

17. Include Your Website URL on Business Cards Make your website URL easy to find on your business cards. Let clients know they can find more information on your site.

18. Add Your Website to Your Email Signature Turn every email into a marketing opportunity by including your website link in your email signature. Use a professional email signature generator for added impact.
    

Leverage Tools to Boost Your Website Traffic

Driving free traffic takes effort, but using the right tools can make the process easier. Agent CRM is an all-in-one platform designed to help life insurance agents:

• Create and customize professional websites using done-for-you templates.

• Automate email and text campaigns to engage leads and clients effectively.

• Schedule and manage social media posts for consistent branding.

• Track website traffic and client activity with advanced analytics.

With Agent CRM's insurance website builder, you can manage everything in one place, saving you time and helping you focus on growing your business. Explore how this powerful CRM for insurance agents supports your growth.

Final Thoughts

Promoting your life insurance website for free is a long-term strategy that pays off over time. By using these 18 tips, you can increase traffic, establish your authority, and grow your business without spending a dime.

Promoting your life insurance website is easier with the right strategies and tools. Whether you’re just starting out or looking to enhance your current website, Agent CRM’s customizable website builder and insurance CRM platform provides everything you need to attract, engage, and convert visitors. Take the first step today with this all-in-one CRM for insurance agents.